Advertising & Partnerships
Put Your Brand in Front of Millions of Listeners
Host-read ads on a network that has built audience trust since 2008. Six shows, 1,500+ episodes, and the kind of listener loyalty that turns ad reads into real results.
Since 2008
Nearly Two Decades
1,500+
Episodes Produced
6
Active Shows
30+
Awards Won
Why Myths & Malice
Advertising That Actually Works
Podcast advertising outperforms nearly every other channel, and host-read ads on trusted shows outperform everything else in podcasting. Here is why brands choose this network.
Host-Read, Not Inserted
Every ad is read by the host your audience already trusts. No generic voice actors, no programmatic insertions. Your brand becomes part of the conversation.
Loyalty That Converts
True crime and history listeners are among the most loyal demographics in podcasting. They subscribe, they binge, and they act on recommendations from hosts they follow.
Premium Demographics
Our network reaches high-value audiences from 25 to 65+. Hometown History alone has 46.4% of its audience aged 60 and over, a demographic that commands top-tier CPMs.
Cross-Network Reach
Bundle across multiple shows to reach different audience segments in a single campaign. True crime fans, history buffs, mystery enthusiasts, all under one roof.
The Network
Six Shows, One Network
Each show has its own dedicated audience. Choose a single show for targeted reach, or bundle across the network for maximum exposure.
Obscura
True crime documentary with real audio
Audience
True crime deep-dive fans, 25-45
Best For
Highest engagement in the network
Foul Play
Historical true crime, seasonal series
Audience
History and true crime enthusiasts, 30-50
Best For
Dedicated seasonal listeners with high completion rates
Hometown History
Forgotten stories from American small towns
Audience
History buffs, 46% age 60+
Best For
Premium 60+ demographic: $23 CPM potential
The Haunted Bunker
Paranormal investigation, three-host format
Audience
Mystery and paranormal fans, 25-45
Best For
Growing audience with strong engagement
Asian Madness
True crime stories from across Asia
Audience
True crime fans, culturally curious listeners, 25-45
Best For
Unique niche with dedicated international audience
Rotten to the Core
Disturbing true crime deep dives
Audience
Hardcore true crime fans, 25-40
Best For
Rapidly growing audience in the dark true crime space
CPM rates vary by placement (pre-roll, mid-roll, post-roll), commitment length, and package type. Contact us for a custom quote.
Sponsorship Options
Flexible Formats for Every Goal
From a single mid-roll read to a season-long partnership, we build packages around what you need, not the other way around.
Host-Read Ads
Pre-roll, mid-roll, and post-roll placements read by the show host. Available as 30-second or 60-second reads. Mid-roll delivers the highest engagement.
Branded Episodes
A full episode built around your brand story, product, or mission. Integrated naturally into the show's editorial calendar so it feels like content, not a commercial.
Newsletter Sponsorship
Feature placement in The M&M Dispatch, our weekly newsletter reaching subscribers across all six shows. Includes a dedicated section with your copy and link.
Multi-Show Packages
Run your message across two or more shows for broader reach and frequency. Custom bundles with volume pricing, ideal for brand awareness campaigns.
The Process
Three Steps to Your First Campaign
Tell Us About Your Brand
Fill out a short form or send us an email. Tell us your goals, budget range, and timeline. No commitment required.
We Match You to the Right Shows
Based on your audience and objectives, we recommend the shows, formats, and placements that will perform best for your brand.
Go Live
We produce your ad reads, schedule them into upcoming episodes, and provide performance reporting so you can see the results.
“The response we got from a single mid-roll read was stronger than a full week of social ads. These listeners actually pay attention.”
From a Past Advertiser
Ideal Advertisers
Perfect Partners
Our audience spans true crime enthusiasts, history buffs, and mystery fans. These categories perform exceptionally well across our network.
Books & Publishing
Publishers, audiobooks, book clubs, Kindle Unlimited
Our listeners are avid readers and binge-listeners
Health & Wellness
Medicare, telehealth, supplements, mental health apps
Premium 60+ demographic on Hometown History
Subscription Services
Streaming, meal kits, VPNs, premium apps
Loyal subscribers who act on host recommendations
DTC & Lifestyle
Fashion, home goods, travel, food & beverage
Engaged audiences across all age groups
Financial Services
Insurance, investing, retirement planning
High-income listeners in the 35-65 bracket
Education & Courses
Online learning, certifications, masterclasses
Curious, knowledge-driven audience
True Crime Adjacent
Security, home safety, legal services, DNA kits
Directly relevant to listener interests
Travel & Destinations
Hotels, airlines, historical tourism, road trips
History and travel overlap, especially on HH
Multi-Platform Distribution
Your Ad Goes Everywhere Our Shows Go
Every episode reaches listeners on Apple Podcasts, Spotify, YouTube, Amazon Music, iHeart, and our website. One read, maximum distribution.
Ready to Start?
Your Audience Is Already Listening
Whether you are launching a new product, building brand awareness, or reaching a specific demographic, we will build a package that delivers. No minimums, no long-term lock-ins to get started.